MJ
Maya JensenHead of Growth
“I understand the benefit. I just don’t believe we’ll get the team to use it.”
Believable AI customers
Your persona agrees
with the strategy.
That’s suspicious.
Antiheroic creates nuanced AI customers you can question, challenge and put in a room together. Test your assumptions before the market does.
Meet your customers ↗INCONSISTENT✦DISTRACTED✦EMOTIONAL✦HUMAN
01 / THE PROBLEM
“Time-poor decision-maker
seeking innovative solutions.”
Nobody has ever introduced themselves that way.
Most personas are polished until they become harmless. They confirm the strategy, flatter the product and quietly remove everything that makes people difficult to understand.
02 / ENTER THE ROOM
Ask better questions.
Hear harder answers.
Build personas from your market, research and assumptions. Then talk to them individually or bring several perspectives into the same conversation.
LIVE SESSION3 PERSONAS · PRODUCT POSITIONING
YOU
Would this message convince you to request a demo?
TS
Theo SilvaSolo founder
“This sounds useful, but useful isn’t the same as urgent.”
AN
Amina N’DiayeProgram director
“Show me where this saves my advisors time, not just where it gives them more data.”
Ask a follow-up question...↑
03 / PUT THEM TO WORK
Interviews
Explore motivations, habits and contradictions without leading the witness.
“Why now?”Message tests
See what lands, what confuses and what sounds suspiciously like marketing.
“I don’t get it.”Customer panels
Put buyers, users and skeptics in one room. Let competing priorities surface.
“It depends.”Reality checks
Pressure-test offers, pricing and product choices before committing resources.
“Would I pay?”THE UNCOMFORTABLE TRUTH
Your customers are not waiting to validate your idea.
Talk to the complicated ones.
Get early access ↗